You’ve heard this before but it hits a lot of florists this time of year. Since last year in the Saint Louis area we have lost 4 or more florists. Some are closing their doors after 30, 40, and others 50 years in this industry.
Some due to illness, death and some because the next generation just doesn’t want to carry the torch for whatever reason. It’s not that we don’t have a website or that we are not up on technology. Its really about the order gatherers cutting into our profits.
When FTD started out it was solely florists, when the company changed hands it went to a company that did not know this industry to keep the business integrity going. Now it’s a big corporation.
There are a lot of order gatherers out there and they usually sell their flowers cheap or they prefer to say “low prices”. For example, you order a $39.99 arrangement, depending who you order it through the money is cut down to $29.99 when the florist gets it. Then the final payment to the florist is $21.89.
You complain that the order is not to value, now you know why. Another person orders a $69.99 arrangement through an order gatherer. The order gatherer takes $25 off the top and sends the florist an order for $44.99. The recipe is now for a deluxe arrangement with 5 red roses, 5 red carnations and 3 leatherleaf. The customer immediately complains that the order is not filled to value and wants a refund. He’s right but doesn’t know why. Again take 27% off the $44.99 and I get paid $32.84.
In each of these cases the local florist gets cut out of the profit. In wach of these cases had the customer ordered straight from the local florist you would get full value plus personal attention. As florists dealing with order gatherers we are given a recipe to follow that is based on price per stem. As individual florists we charge that way anyway, but with order gatherers, they are not concerned about my pricing just theirs.
I have to do 70-100 orders a month just to make money with order gatherers. You as the public can turn that around for all of the florists and come straight to us. Sure the ads look good but is it really worth the hassle when you can pick up the phone or order through our individual websites and become regular customers getting full value for your arrangements, baskets, or whatever you order.
We as florists end up shutting our doors because you won’t come see us or you go to the grocery stores because they are there and convenient when there is a mom and pop florist or one with current technology wanting your business and you look the other way.
Some go the cheap route, but even we as florists can service you also. In the off holiday portions I run a $19.99 sale on roses cash and carry. Others do a $12.99 cash and carry. During the holidays expect to pay more. Saint Patrick’s Day, Easter, and Mother’s Day are coming up. Visit your local florist, please.
If you have vases that you no longer want or need take them to a florist near you and most will take them. Make sure they are not chipped or broken when you do take them to a floral shop. Thank you. Feel free to comment.
Christmas has become a time of year when presents have over shadowed the true reason for the season. Yes, as a business owner I want you to buy from me as well. Some over spend and find themselves in debt while others are more conservative.
All I have to say is spend wisely. There are so many out of work. I have jewelry, plants, home decor and more in my shop. We are more than just flowers.
Have a great holiday and be safe.
Hello readers, I have been out of the net for a while. I am building my floral business gaining new clients and repeat business. We pride ourselves in doing things God’s way. We have fresh product at all times, we keep live plants all the time in the shop. Some products are available online.
The real meaning of this season is being thankful. Giving thanks for what you have. People don’t have a lot of things and too many are living on then street. What do you have? Are you thankful for what you have? Are you able to help someone else? Are you one to share or one to hord what you have?
As a business owner have you hired a veteran? Or are you just looking for experience? To many times we look to cut someone out than to include someone in what we are doing or where we are going. There needs to be more reaching back and pulling someone up especially when you know they are a great fit for your business or organization.
Ask these questions and others easy to answer or hard? What is the true meaning of “Thankful”. What does this word alone mean to you? It means to me the fact that I’m blessed to be a blessing. I don’t get things just for me. I am a person who shares what I have with someone else. The principle is “give and it shall be given”. Just don’t give expecting to get it back the same way. God gives back to you differently. Give with the right heart and not with wrong motives. Those of you who are “Mr. Scrooge” or “Ms, Mrs. Scrooge” re-evaluate your life and position. It’s not about you!!! How can you love your neighbor if you don’t love yourself?
Something to think about. Have a safe and great holiday season.
Fathers Day is always played down because we always hear of those who have not been good Fathers and those who have skipped out on their family. But lets focus on the good.
Happy Fathers Day to all not only Fathers but to the Women who had to be the Father in the house for whatever the reason. Sometimes we overlook the fact that the Women have had the extra duty to be both Mother and Father in the home.
Those Fathers who have helped raise your children to the best of your ability, Thank You. All fathers should be an example to your children, so they don’t look outside the home for examplesbor heroes. Be that light shining in darkness, not only to your own child or children but to those your children hang out with.
To the mothers who have been the father in the home as well as the mother, continue to do the best you can. There are lots of mentoring programs out there that help in giving the balance needed to make your job easier.
Be blessed and enjoy your day!!!